Challenge
As a global leader in audio equipment with recently upgraded branding, Shure needed to re-evaluate and update their internal and external electronic communications in addition to other miscellaneous support for their new global website launch.
Solution
With thousands of high-end products available world wide, and Shure prominently featured at events like the 54th Annual ACM Awards, we created electronic communications that raised the bar visually and functionally to match established grandeur of the brand.
We didn't just develop a beautiful email; we developed a set of thoroughly tested, perfectly responsive, SalesForce integrated corporate communication and global marketing templates with a fully realized component library customized for 23 international regions.
With a history of innovation that began in 1925, Shure has turned a passion for making great microphones and audio electronics into an obsession. Shure continues to set the worldwide industry standard for superior, reliable products.
Global Marketing Email Template
Prior to adding their special touches, designers at Shure are presented with their region's branded template. The templates and component library are fully integrated with SalesForce Email Studio. The drag-and-drop interface allows designers to build their email campaigns intuitively without ever having to touch any code.
Shure Drum Mastery Campaign, 2019
An example of the Global Marketing Template customized for Shure's 2019 Drum Mastery Contest.
Responsive and Device-tested
About 53% of emails are opened on mobile devices. Not only does a well-built email deliver the highest ROI for marketers, email is 40x more effective at customer acquasition than social media.* These statistics made it imperative that Shure’s templates met high performance standards on all devices and all email clients globally.
